The freight market’s been brutal for the past few years.
Every year, the turnaround feels just out of reach. Two years ago, they said it’d be 2024. Last year, it was supposed to be this year. But here we are—still bouncing around the bottom.
We’re all chasing the same thing: a better market to grow our business, bigger margins, to invest in our teams, and build success. But here’s the truth: Some brokers and carriers are still growing right now. How? Discipline, talent, and smart investments in freight tech.
One of them is Stevens Transport, the largest trucking company in Texas and operator of the third largest refrigerated fleet in the U.S. Headquartered in Dallas, Stevens runs temperature-controlled freight coast-to-coast across borders, with a reputation built on safety, tech-forward operations, and strong driver development.
Their not-so-secret weapon? Bitfreighter.
You may have seen Bitfreighter on LinkedIn or heard about their annual golf tournament fundraiser for the ALS Association, held in memory of Karen Cameron, the late mother-in-law of Bitfreighter’s CEO, Brad Perling.
We attended last summer’s event in Nashville, where over 150 freight and logistics executives gathered for a full day of networking, learning, and giving back. The event raised significant funds to support ALS research.
But honestly, I wasn’t 100% sure what Bitfreighter does until I started working on this piece. I knew it had something to do with APIs, which get thrown around a lot in logistics. But like many people in the industry, I didn’t fully grasp it.
So, let’s break it down in plain language: An API (Application Programming Interface) is a tool that lets different software systems talk to each other. In this case, LiveQuote is using APIs to create a consolidated loadboard to create a central place for brokerages to log in and see all of their spot freight through the use of API technology.
For brokers, this means quoting becomes way faster and more accurate. Instead of waiting on spreadsheets or outdated systems, Bitfreighter’s API connections give you live rates and availability in seconds, so you can respond to customers faster and make smarter decisions.
Bitfreighter’s Live Quote Platform connects to 25+ major TMS and rating APIs (think e2open, Transplace, OTM, MercuryGate, and more). It’s like a freight control tower for spot quoting.
Now, it’s fair to be skeptical—freight tech companies love buzzwords and promises. How many times have you invested in something that looked good on paper, only to realize it was smoke and mirrors?
That’s why, instead of hyping up features, I’m giving you a real story of how Bitfreighter delivered.
Stevens Transport: Case Study
Instead of grinding their reps or hiring 20 more people, Stevens plugged into Bitfreighter’s automated quoting engine and let the system do the heavy lifting.
What Bitfreighter Did for Stevens:
- ✅ Connected their brokerage to multiple spot boards and real-time rating APIs in minutes.
- ✅ Enabled instant quoting—no more waiting on spreadsheets or sluggish systems.
- ✅ Made sure they were only bidding on profitable loads—no underbidding, no overcommitting.
- ✅ Took their tribal knowledge about each shipper and created a central quoting environment.
- ✅Create real-time visibility into their spot opportunities in LiveQuotes analytics dashboard.
The Outcome: More Loads, More Revenue, Less Work
Stevens is capable of bidding on thousands of loads a week in minutes, vs hours of manual labor, without the usual chaos. They increased revenue per employee, getting more done without throwing extra people at the problem.
Why It Matters for Freight Brokers
- Freight is moving faster than ever. If you’re not automating, you’re already falling behind.
- Smart quoting means higher win rates. Stop guessing and start bidding intelligently.
- Brokers who adapt will win. The rest? Well… good luck.
Want to Compete? It All Starts with Smarter Quoting.
Bitfreighter is about more than faster quotes; it’s a full-on automation platform that makes your brokerage leaner, faster, and more profitable. If you’re tired of losing loads and leaving money on the table, maybe it’s time to upgrade.
You can check Bitfreighter out here.
