Freight tech is everywhere—AI invoicing, automated dispatch, smarter workflows. But tech alone won’t cut it.
Even the best systems need skilled people to manage, optimize, and make them work smarter. That’s where outsourcing high-level talent comes in.
The Freight Tech Shift
We’ve fully entered the era of freight tech at scale, where AI and machine learning power the latest startups and innovations. New tools are constantly emerging, promising to solve age-old logistics headaches—from dispatch automation to fraud prevention and invoicing efficiency. These solutions are revamping logistics, making back-office work smarter, faster, and more precise.
Paul-Bernard JaroslawskiPlatforms like Epay Manager take the pain out of invoicing and payments, automating disputes and cash flow tracking. Meanwhile, Highway is helping brokers clean up their carrier networks, preventing fraud before it disrupts operations. And for teams buried in appointment scheduling and workflow bottlenecks, Qued is automating admin-heavy tasks to keep freight moving smoothly.
For brokers and 3PLs, this is about staying sharp and scalable. AI and automation are giving back-office operations the efficiency boost they need to keep pace with the industry’s demands, leaving teams free to focus on what really moves the needle: strategy, relationships, and growth.
Why Talent Still Matters in a Tech-Driven World
Here’s a hard truth: tech tools are only as good as the people using them. While platforms can help automate repetitive tasks, they still need oversight, optimization, and strategic application.
- Process Improvements: Technology excels at following rules, but it can’t identify when the rules themselves need to change. Skilled professionals are essential for analyzing workflows, spotting inefficiencies, and implementing smarter processes. They challenge the status quo and find better ways to get things done.
- Tech Management: Even the best tech tools require careful configuration and ongoing oversight. For example, AI dispatch systems and invoicing platforms need to be fine-tuned to meet a brokerage’s unique needs. Human managers ensure these tools are set up correctly, maintained over time, and aligned with the company’s goals.
- Data-Driven Decisions: Freight brokerages generate an overwhelming amount of data. While analytics tools can process and present that data, skilled professionals must extract meaningful insights and turn them into action plans. Whether identifying market trends or optimizing load planning, this strategic decision-making requires a human touch.
Why Outsourcing Could Be the Answer
As freight brokerages navigate the tech-driven landscape, one question keeps popping up: Do we have the talent to keep up? Sure, you can invest in the latest AI tools and automation platforms, but without the right people to manage and optimize them, you’re only halfway to success.
The reality is that skilled professionals are in short supply, especially for critical back-office roles like billing, compliance management, and customer service.
So, what about outsourcing? Done right, outsourcing doesn’t just save money—it adds brainpower and efficiency. By tapping into a highly educated and specialized talent pool, brokerages can access the expertise they need without the overhead costs of hiring, training, and maintaining a full in-house team.
Imagine having someone who not only manages your invoicing platform but also identifies ways to streamline workflows, reduce disputes, and keep payments moving faster. Or a team that handles dispatch automation tools seamlessly while spotting inefficiencies you didn’t know existed. This is the real value of outsourcing: it brings in problem solvers who make your tech work better.
The Talent Behind the Tech
When we talk about outsourcing, the first fear is often quality. Will the work be good enough? The answer depends on where you look. For example, the talent pool in Central Europe—particularly in Poland—has become a goldmine for freight brokerages looking to outsource their back-office operations.
AmeriPol, a leader in this space, connects brokerages with highly educated professionals who bring expertise and initiative to the table.
- Education Levels: Many professionals hold advanced degrees in logistics, finance, IT, and business. They bring expertise that adds value – they don’t just fill roles.
- Industry-Specific Skills: These teams understand freight brokerage inside and out. They can manage compliance, carrier vetting, and invoicing, all while contributing to process improvements. With over four-plus years working in the T&L space, AmeriPol’s talent pool has the skill sets you need to maximize efficiency.
- Initiative and Problem-Solving: It’s not uncommon for outsourced team leads to identify bottlenecks, improve workflows, and suggest changes that result in tangible time and cost savings.
- Alignment: Workers in Poland and in Central Europe share the same strong work ethic as their counterparts in the United States. Additionally, the cultural similarities between the two countries make Poland an appealing choice for outsourcing. And because of the favorable laws between Poland and the U.S., it is not uncommon for AmeriPol’s team members to come to the US to train with their new employers.
- U.S. Presence: Poland has become one of the hotbeds for American companies to open offices and/or set up relationships with well-established BPOs. American companies are the second-largest group of foreign investors in Poland.
For freight brokerages juggling growth, rising costs, and operational complexity, outsourcing with AmeriPol offers a way to scale up efficiently while keeping processes sharp. It’s about pairing the right tech with the right talent, wherever they may be.
Several of AmeriPol’s brokerage partners, such as Trailiner, TAB, Inc., and GHC, are heavily reliant on advanced technology platforms. However, to effectively operate and manage these systems, they require skilled talent—a need AmeriPol’s talent pool has consistently met.
Poland, known for its highly qualified professionals, has become a key resource for these partners. Additionally, AmeriPol’s proximity to prominent institutions of higher learning enables its clients to access a steady pipeline of exceptional talent.
“I have a heavy reliance on my AmeriPol staff, leveraging their education, talent to navigate complex technology and rigorous data. My staff possesses strong business acumen and excels in data analysis, effectively reviewing critical KPIs that drive data-informed decisions to strategically guide the company.” Sean P., GHC
By leveraging partnerships with universities in Poland, AmeriPol ensures its workforce remains well-equipped to handle the demands of modern technology. This adaptability and forward-thinking approach have earned the trust of their partners, who value the company’s ability to stay ahead in an ever-evolving tech landscape.
Tech + Talent = The Future of Freight
So, as the freight industry continues its tech shift, ask yourself: Do you have the right team behind the tech? If not, maybe it’s time to look beyond your borders for the brainpower you need.
Outsourcing with AmeriPol means less time worrying about the back office and more time focusing on growth, strategy, and building client relationships.
Ready to take your back-office operations to the next level? Reach out to AmeriPol to discover how their talent can work alongside your tech to drive efficiency, save costs, and keep your brokerage ahead of the curve.
