The freight industry is entering a new chapter in 2025, and freight agents are taking center stage. Gone are the days when competitive commission splits alone were enough to attract top talent.
Today’s agents demand programs that focus on efficiency, advanced technology, and real support—essentials in a fast-paced, ever-changing marketplace.
FreightCaviar recently ran a poll asking, “What is your top priority when choosing the right agency?” Here are the results:
- Culture & Business Coaching – 39%
- Customer Saturation – 33%
- Tech Stack – 17%
- Split – 11%
The numbers speak for themselves—agents are prioritizing an agency’s culture and coaching over even their commission splits. They’re looking for the right fit, not just the biggest check. Customer saturation (having too many agents fighting over the same accounts) is another top concern, proving that exclusivity and access to shippers matter just as much as financials.
Freight Flex has positioned itself as a solution that aligns with these priorities. Its freight agent program is a reflection of where the freight industry is headed and what it takes to thrive.
What Freight Agents Want in 2025
Freight agents today know what they need to succeed. Their priorities reflect not just the challenges of the industry but also the growing pressure to scale and adapt. Here’s a closer look at the top five factors agents care about most:
1. Comprehensive Support
Agents want to focus on their strengths: moving freight and building relationships. Time spent dealing with back-office headaches like billing, collections, and compliance is time lost.
One freight agent on Reddit put it this way:
Support matters. When agents have reliable help for operational challenges, they can focus on growing their book of business instead of getting bogged down by distractions.
2. Advanced Technology
Technology can make or break an agent’s workflow. In 2025, the expectations are clear: streamlined systems for tracking, quoting, and onboarding are non-negotiable.
Back in September, FreightCaviar hosted Tyson Lawrence on Freight Gong Friday. Lawrence has founded, grown, and sold three freight brokerages and knows the best path. In the interview, Lawrence shared how the right tech is pivotal for today’s broker agent:
“Years ago, there weren’t many good off-the-shelf TMS solutions, so brokers had to build their own. Now, there are strong platforms built specifically for agents, making it even easier to plug into a larger network and hit the ground running.”
Agents need tools that eliminate inefficiencies, simplify processes, and help them deliver for their customers—all without unnecessary complications or costs.
3. Financial Transparency and Stability
In freight, trust starts with transparency. Agents want to know how much they’re earning, when they’re getting paid, and that there won’t be any unpleasant surprises along the way.
Issues like unclear commission structures or delayed payments can cause friction and mistrust. Today’s agents are prioritizing programs with straightforward financials that they can rely on week after week.
4. Efficiency and Scalability
Scaling a freight business can feel overwhelming without the right framework. While the agency model helps by handling back-office tasks, its success depends on how seamlessly those tasks are executed.
Tyson Lawrence captured this dynamic perfectly:
“When I moved to the agent model, I could scale to $25 million in revenue with just five people. That level of efficiency is hard to match when you’re running everything yourself.”
The right program should make it easy to expand operations while freeing up agents to focus on what matters most: serving customers and building new relationships.
5. Cultural Fit
Agents are looking for more than just resources—they want to feel like part of a team. A collaborative, supportive culture can transform an agent’s experience, creating a true sense of partnership instead of a transactional relationship.
Being part of a supportive program can boost morale, strengthen performance, and create a long-lasting connection between agents and their partners.
Why Freight Flex Stands Out
Freight Flex is setting a new standard for what freight agents should expect from their programs. Here’s how it addresses the five key needs of today’s top agents:
- Comprehensive Operational Support: Freight Flex offers 24/7 assistance, solving problems quickly and efficiently. With a dedicated agent success team, agents have a direct line for tackling issues, keeping them focused on what they do best.
- Top-Tier Technology: Agents gain access to advanced TMS platforms, load board integrations, and tracking tools—all included at no extra cost. This technology makes onboarding customers, quoting rates, and managing shipments smoother than ever.
- Financial Transparency: Freight Flex offers competitive commission splits (up to 70%) and a reliable payout process. There are no hidden fees or holdbacks, and agents always know exactly what they’re earning and when.
- Scalability Without the Stress: By handling back-office tasks like billing and compliance, Freight Flex frees up agents to grow their operations. Whether an agent is managing a small book or scaling to $25 million in revenue, the program provides the infrastructure to support growth without adding complexity.
- Collaborative Culture: Freight Flex fosters a team-oriented environment where agents feel valued and supported. With a culture that emphasizes partnership, agents are empowered to succeed without feeling like they’re just another cog in the machine.
The Future of Freight Agent Programs
The agency model is proving its value in helping freight agents navigate the industry’s shifting landscape. As independent brokers face rising costs, compliance challenges, and increasing competition, programs like Freight Flex are stepping up to make growth attainable.
- For freight agents ready to elevate their business, Freight Flex offers more than just a path forward—it provides the tools and support to thrive. If you’re ready to drive your business forward, book a meeting with Freight Flex today.
Fuente: https://www.freightcaviar.com/what-todays-top-freight-agents-really-want/
