BELLEVUE, WA / ACCESS Newswire / April 7, 2026 / GoodShip, the all-in-one platform for freight orchestration and procurement, today announced that Prime Inc., one of North America’s largest asset-based trucking companies, has selected GoodShip to modernize bid management and bring AI-driven network intelligence to its pricing, sales, and operations teams.
Prime will serve as an anchor partner as GoodShip expands its platform beyond shipper teams to support asset-based carriers, freight brokers, and other logistics service providers with purpose-built orchestration and pricing tools.
Prime will deploy GoodShip as the centralized system of action for pricing, bid history, workflow management, contract storage, and analytics, enabling improved asset utilization and continuous network optimization. Teams can also use Laney, GoodShip’s AI Transportation Analyst, to evaluate opportunities and instantly generate insights, reports, and recommended next actions. As a result, Prime can respond to RFPs faster, make more informed decisions, strengthen coordination across teams, and improve overall network performance.
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“We’re proud to partner with Prime, one of the most operationally sophisticated and disciplined carriers in the industry. They set a high bar for how leading capacity providers think about their network, their customers, and long-term performance,” said Ryan Soskin, co-founder and CEO of GoodShip. “For years, carriers and brokers in our ecosystem have been asking for a version of GoodShip built for them. Bringing this to market with Prime is an exciting step forward, and we believe it will meaningfully change how capacity providers evaluate freight, operate their business, and compete.”
Prime sought a modern platform to replace fragmented processes for managing bids, contracts, and pricing data, while improving collaboration across its sales, pricing, and operations teams. With GoodShip, Prime can centralize bid and contract data, apply AI-driven analytics to evaluate RFP opportunities and pricing strategies, improve forecasting and profitability, and bring more structure and insight to customer conversations through dynamic scorecards and performance visibility.
“Providing the highest level of service to our shipper customers requires better visibility into our network and the freight we commit to move,” said Robert Low, Founder and CEO of Prime Inc. “GoodShip brings our data, pricing strategy, and operational expertise together in one place, and we’re excited about the new capabilities it gives our teams to make smarter decisions, strengthen our network, and ultimately deliver even better outcomes for our customers.”
Prime’s selection of GoodShip marks an important milestone for the platform, extending its reach beyond enterprise shippers to support carriers, brokers, and other logistics service providers seeking greater intelligence and automation across their freight networks.
About Prime Inc.
Prime Inc. is one of North America’s largest freight carriers, providing refrigerated, tanker, and flatbed transportation services throughout the United States, Canada, and Mexico. Headquartered in Springfield, Missouri, Prime operates a large fleet of trucks and trailers supported by a nationwide network of professional drivers and logistics professionals, delivering safe and reliable transportation solutions for customers across a wide range of industries.
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